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    <loc>https://www.madebygladys.com/projects/better-together</loc>
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    <lastmod>2020-06-20</lastmod>
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      <image:title>Projects - Better Together</image:title>
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      <image:title>Projects - Better Together - Out-of-category audit</image:title>
      <image:caption>We broadened our research to include prominent out-of-category event websites and found a common use of search widgets on their homepages. -Event Brite: unique search widget -Carnival Cruise Line: direct path and guided path -Ticketmaster: recognizable search widget</image:caption>
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      <image:title>Projects - Better Together - Best in class</image:title>
      <image:caption>We found high-traffic volunteer websites that had a clear path to completion and defined CTA’s for users. -Volunteer Match: prominent CTA -Water Keepers Organization: clear path to completion -The Miami Foundation: Secondary CTA on nav</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e38479c90c8c05a4c43e7da/1584999980160-ISFOKWORZ5SPD1Y4UQKO/Survey+Form.gif</image:loc>
      <image:title>Projects - Better Together - Over 74 participants completed our survey and it allowed us to validate our assumptions regarding the current experience of volunteer searching. It brought insight on the users pain points. Big takeaways that we discovered were the preferred method of volunteering and who our target audience was.</image:title>
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      <image:title>Projects - Better Together - Key Performance Indicator (KPI)</image:title>
      <image:caption>Once the features were voted on, the next task was to decide how to quantitatively measure our success.  Event attendance was directly associated with the business goal and success of the website- making it the number one method of evaluation.</image:caption>
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      <image:title>Projects - Better Together</image:title>
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      <image:title>Projects - Better Together - T Testing results We asked our testers how they would search for an environment event, 6/8 testers used the environment grid card. We asked our testers to show us how they would find and register for a beach clean up event in Miami. 5/8 testers used the search widget.</image:title>
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      <image:title>Projects - Better Together</image:title>
      <image:caption>Responsive Design Following mobile best practices we designed this product with finger-friendly tappable interface, hamburger menu on top nav, and Luke W’s form design.</image:caption>
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      <image:title>Projects - Better Together</image:title>
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      <image:title>Projects - Better Together</image:title>
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      <image:title>Projects - Better Together</image:title>
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  <url>
    <loc>https://www.madebygladys.com/projects/testing-brief-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-24</lastmod>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e38479c90c8c05a4c43e7da/1590026012628-G1KRRRSC546Q5WTQDUGT/Curtis+Smith+Persona+FINAL.png</image:loc>
      <image:title>Projects - Doo Good Bags</image:title>
      <image:caption>With the feedback from our 1 on 1 interviews and survey, my partner and I received useful information on pet owners, their frustrations and their eco-friendly purchases, if any. As a result, we created two personas that best represented our user. Meet Cory Smith, the persona I created, who is highly skeptical of items labeled “eco-friendly”.</image:caption>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
      <image:caption>We surveyed 60 participants and gathered information from pet owners on their go-to pet supply shopping methods and their likelihood of purchasing environmental friendly products. The survey was helpful by shedding light on where pet owners usually shop their pet.</image:caption>
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      <image:title>Projects - Doo Good Bags</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e38479c90c8c05a4c43e7da/1591206241767-AFIK7YXB7SH7DPF0NPYQ/GIF+scent+testing.gif</image:loc>
      <image:title>Projects - Doo Good Bags - Round one of testing We went to Venture Cafe in Miami and were able to test on 12 people of different backgrounds and age groups. One key takeaway that we noted was that a majority of the users were skipping the scent option, unless otherwise instructed to complete it. We knew we had to design a second iteration to re-test.</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags - The Launch</image:title>
      <image:caption>This is our launch version. Proud of where I was able to take it with the tight time frame we had and excited to see where it can go in the following versions post launch.</image:caption>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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      <image:title>Projects - Doo Good Bags</image:title>
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  <url>
    <loc>https://www.madebygladys.com/projects/onlinetaxesinc</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-21</lastmod>
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      <image:title>Projects - Online Taxes Inc.</image:title>
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      <image:title>Projects - Online Taxes Inc.</image:title>
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      <image:title>Projects - Online Taxes Inc.</image:title>
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      <image:title>Projects - Online Taxes Inc.</image:title>
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      <image:title>Projects - Online Taxes Inc.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e38479c90c8c05a4c43e7da/1621310503436-X5XOONWUN26BRKVCQOMZ/Jose+Castro.+Persona+A.png</image:loc>
      <image:title>Projects - Online Taxes Inc. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e38479c90c8c05a4c43e7da/1618976925057-FK4TAGBSPGJE0JBH19II/HP+wireframe+GIF.gif</image:loc>
      <image:title>Projects - Online Taxes Inc. - Solutions:</image:title>
      <image:caption>By applying UX Heuristics to the homepage layout I was able to provide flexibility and efficiency of use for all types of users using the site. We provided three contact options for all types of users (novice vs frequent). Options consisted of office phone number, Calendly CTA, or chatbox.</image:caption>
    </image:image>
  </url>
</urlset>

